Few people probably realize an often neglected but growing aspect of MySpace.com and that is its classified section which - in our opinion - rivals Craigslist and the other online classified listing services. There are over 90 million people using MySpace with phonomenal growth exceeding a quarter million new regisrations per day. Although 90% of MySpace users are in the US, the company unceremoniously launched MySpace International (so far only the UK and Australia) earlier this month. Hitwise recently ranked MySpace.com as the number one domain on the internet, beating out Google, Yahoo, MSN etc, the traditional heavyweights .
Google CEO Eric Schmidt, in the conference call announcing the deal described MySpace as "user generated"; stating that internet users are "moving towards user generated content ... a lot of users [equal] a lot of growth [and] a lot of opportunity". Details of the specifics of the deal are still pretty sketchy, but it seems as though there are plans to integrate a MySpace toolbar onto Google and of course Google search integration into MySpace.
Well what does all this mean for Real Estate 2.0 ?
We blogged before about what we percieve to be the potential impending impact MySpace will have on the next generation of real estate consumers. Although the user demographic for MySpace right now is pretty young (mainly teenagers it appears); what happens when these teens grow up and begin to buy houses, either for use or investment?
Clem Chambers in a recent Forbes.com article refuted the common perception that MySpace is a "kid's site" claiming that unless you call 18- to 30-year-old "kids", that perception may not necessarily by correct:
The 18-30 crowd make MySpace its Internet home in the same way that the previous generation made AOL theirs ... MySpace is a Net phenomenon that is happening right now; the traffic graphs on Alexa show it all.
Chambers observation is interesting, in light of
yesterday's announcement. Remember Google also owns a large percentage of AOL, which means they're controlling search for both generations, if Chambers' observations are correct.
Will Google's crawlers index classifieds.myspace.com? We're not sure, but we can safely assume this will happen. And if so, will these search results appear on the Google organic search results? Again, details are sketchy; but in the conference call, a
Newscorp executive stated that content sharing was not part of this deal, but that they would start discussions.
There are already over a thousand
groups in listed in MySpace under the real estate search category. We launched a
MySpace page, made friends with a few people who seemed to be into real estate and actually came across what we thought to be some really good deals and some
pretty good contacts. We asked our new "friends" how business was doing and whether they had made any sales through MySpace as of yet. Unsuprisingly no one had made any coversations as of yet.
Jamie D pretty much summed up in an email what everybody was telling us at the time:
No luck!
But 91,000,000 million possibilities! Its free advertising.
They are real listings but its mostly to get the phone to ring. The chances of selling those to someone on myspace are slim to none. However, If I can get them to call, I got a contact, and a contact after sometime, can become a lead or they send refferals.
Thats the motive. Lead generation really.
That motive may have to change real soon ....