05 December 2007

Problems with Spanish property search

A few weeks ago, we mentioned the launch of Barcelona based Nuroa.com, the newest vertical search engine to enter the Spanish market. Other players in the Spanish property search game include Trovit, and Nestoria. One of the things we highlighted with Nuroa was the lack of a mapping system which has become standard on all vertical search engines that I know of in the UK, the US and elsewhere.
Victor Aloi, product manager at Nuroa, responded to our post via email, stating that the main problem in Spain is distrust among owners and agents:

80% of the agencies don't want to give exact addresses, because they usually don't have exclusives and don't want other agencies to get ring up the owners and try to get them to also list with their services. From the owner's perspective, the more, the better (within limits). She only has to pay the agency that brings a buyer. But from the agency's perspective, more competition is a bad thing. So they don't put addresses when they list with the portals or when they include properties on their own sites. That means that the mapping function becomes largely useless. We are speaking with agencies about ways to offer maps without losing their competitive advantage.
Victor highlighted that Nestoria also had a similar problem and suggested I read Nestoria's Spanish FAQ (English translation):
The Spanish market is peculiar in the sense that many owners who sell a property not sign exclusive contracts with a single agent. [The agents] in some cases prefer not [to] openly publish the exact location of the properties to minimize the risk that the buyer and seller close a contract between them without intervention by the real estate agent.
"Precise geolocation of the properties in Spain is a challenge," Nestoria's Ed Freyfogle told me via email, "agents don't provide accurate information. They instead say something like 'two bed flat in central Madrid'." Nestoria have come up what they think to be the best solution to the problem by providing maps on every search result page and by adding local information including train stations and local photos where possible. According to "J2" Nestoria's Spanish blog administrator:
... one of the strong points in mind when searching for a home proximity to a public transport station. While some Nestorians come from big cities, there are others to which the underground have not yet called to the front door, so we have to focus on our beloved renfe lines.
We have added a new list of train stations directly to the information related to each area. If you look for a home in Grenada and choose the option "Railway stations" below the map, you will see the mythical symbol of renfe at the point where the nearest station is located. [English translation]
So far Nestoria is approaching the problem from a technological standpoint focusing on pointing users towards the nearest train stations and other relevant information on their interface; Nuora appears to be taking a more diplomatic strategy by engaging agents to find a solution to the problem and Trovit appears to avoid the problem altogether by not even offering or suggesting any kind of mapping service whatsoever [see comments].
On a grander scale, it appears that the problems the Spanish vertical search engines are facing are probably part of a greater problem overall with the Spanish real estate industry. High profile political corruption and criminal activity is well documented . Urgent reforms and regulation is needed if the industry is to be taken seriously and expand on a global scale.

6 comments:

Iñaki said...

Hi, we do have maps in Trovit, check out this map of Barcelona for example.

But all the problems you mention are true, most of the listings don't have exact location information (I just did a quick check on our database and only around 20% of the ads have an address)

Best,
Iñaki

Anonymous said...

Trovit has a map interface, it's linked from the homepage.
http://casas.trovit.es/index.php/cod.mapas
Some of the results have a 'Ver mapa' ('view on map') link.
Also the spanish properazzi.com offers a map-based search with radius search.
marc tobias

renthusiast said...

guys ... thanks for pointing that out

Anonymous said...

Harvey, great post! We are trying to find a better solution for that. In february we are launching a new version of the site with much more map features. I will keep you informed about nuroa and the spanish real estate market.

best regards,
Victor Aloi
www.nuroa.es/blog

renthusiast said...

thanks Victor! look forward to the new version

MightyHomes said...

UK estate agents in many cases aren’t much better at giving accurate addresses either sometimes!

I better introduce myself I am Mike Barrow one of the co founders of MightyHomes a national property search engine. Right now we have around 550,000 properties for sale with another 150k coming shortly. We index over 4000 separate agency websites every 24hrs.

We have been developing for about 10 months now and are completely privately funded for the moment! The site is what we term as its basic format. which will be developed further during the first half of 2008. (Maps, Directories, Layout, rental properties etc}

The focus of our development to date has been on displaying multiple property images and the ability to apply a postcode/geo location to poor property addresses with the aim of being able to show the greatest % of our database in price order to a users search criteria. A subject that’s been the main battle ground of the traditional portals for years. We don’t receive feeds and don’t extract postcode locations from target websites.

We now have a quickly expandable platform that can help us cope with other countries and search disciplines (jobs). It roughly takes us 4mins to add a website to the engine. It also alleviates the problem of users searching by postcode or even using an exact postcode and distance surrounding.

Please take a test drive and don’t miss the investment filters

Just a short intro i know, but should anyone at the Renth.us.iast or anyone else wish to contact me please feel free. My email is mikebarrow@mightyhomes.co.uk tel 01829 730 401