Spotted today on Extate.co.uk are adverts for Knight Frank, Savills, Miller Homes and Mortgage Angels. At the bottom of the search results is a link worded "Your Online Guide to Mortgages" which seems to be a mortgage quotation service apparently provided by Mortgage Angels.
Sam Sethi recently explained that Extate had incorporated the Openads advertising platform, which would give Extate the opportunity to provide local solicitors, removal companies and other businesses the opportunity to "advertise to a highly targeted audience."
The only problem with the Extate model is traffic, something Extate currently lacks. Extate founder Artemi Krymski and I discussed this problem a few weeks ago, and he refused to reveal specific numbers, but in a Blognation comment, Krymski claimed that Extate traffic was "now beginning to approach 1M", an ambiguous comment, if there ever was one, after all, the numeral 'one' is a number that approaches one million. Unconfirmed figures put Extate traffic at a steady 50,000 visitors per month, but so far nothing forthcoming officially from them.
If Extate is truly serious about marketing their advertising platform, and if they expect it to take off, they will have to quickly reveal traffic numbers to the general public. However, with the likes of Knight Frank advertising on the service, no doubt there's something good brewing behind the scenes