Coming from the land of Page 3, the video is actually quite tame. In London I see way more T&A daily in a bunch of different tabloid newspapers and often pay very little attention; but in Florida, things seem to be a whole lot different.
Shaun McLane, an Orlando based agent and blogger posted a video and blogged about using sex to sell real estate. The New York Times wrote about this; Curbed had a competition to find the sexiest agent, and we even did our part (but got overwhelmed with responses). So the point is, Shaun (who has left us many comments in the past) posts the controversial video and asks the hypothetical question does sex sell real estate. The honest answer is yes it does, sex sells everything, but it doesn't have to be pornographic.
The problem with me watching Shaun's video is that it showed a lot of T&A (which I enjoyed watching), but it didn't show a lot of houses. If I came across the video elsewhere, to be truthful, I probably wouldn't make the connection between the sexy women shown in the video and the houses Shaun was trying to sell, which would be the whole point of making the video. If I had seen the women in the houses, or if Shaun was attempting to attract me to a certain lifestyle, it would probably have made a difference. My memories of Florida (I've been to Miami, but I've never visited Orlando) is women, beaches, bikinis and a fabulous nightlife. My first impression of Shaun's video reminded me of a Sports Illustrated swimsuit issue or of a calender that I would see in a construction office. The point is it wasn't sexy enough to sell me real estate, but it was controversial enough to get Shaun fired from his job as an agent with an undisclosed brokerage in Orlando.
From Shaun's most recent blog post:
The video has been making its rounds, and I decided to share it with a few of most closest friends in my office. One of them decided to forward it to our team leader, who then forwarded it to my broker. I received a call from the team leader saying she wasn't happy with the video. She said she didn't really know what to say, and that the video looked very professional, and the music was "nice," but she didn't think it was acceptable. Later last night, I missed a call from my broker, and she left a less-than-nice voicemail disapproving of the video.
Fast forward to about 30 minutes ago. My phone rings, and it's my broker. She stresses how unhappy with this video she is. She admits that she, and the others in the office got a good laugh from it, but she did NOT want the video associated with her office. Well, if you watch the video, it makes no mention of her office, but she said that wasn't good enough.
Twenty minutes later, I get an ultimatum: "Take the video down, or I'll have to let you go."
The video is still up, and I no longer work for this broker.
Jay Thompson, The
Phoenix Real Estate Guy commented on Shaun's situation, stating that:
the broker has legal obligations and liabilities that a lot of agents seem to forget. The "I'm an independent contractor" argument isn't valid in *many* of the places agents tend to use it.
Describing the video as 'out the box' Jay offered
further commentary on
Sellsius:
just because someone is an independent contractor does not give them carte blanche to do whatever they want, particularly when it comes to advertising (which ostensibly is what the video was). At least in Arizona (and maybe different in Florida), the designated broker has to approve all advertising. They are liable for it, so they have the right to approve/deny it. It’s the broker’s ass in a sling, not the agents, if anything goes awry with state or fed regs.
Would I have fired Shaun? I don’t know. I would have had aand long chat, with a mutual exchange and discussion — listening to his side and explaining mine. Maybe I’m way out there, but I think we could have come to an agreement where both of us were happy.
In a
related comment on
Future, Shaun agrees that his video could have been "less blatant," but that it was meant to be "over-the-top." Nevertheless, Shaun's argument is that the whole thing could have been avoided if he had been approached differently. Shaun intends to open his own brokerage in a few weeks and we wish him best of luck. If you're ever in Orlando and feel like buying some property, why not stop by
Shaun's office. All round, he seems like a pretty decent guy, somebody I'd probably do business with.